Change4life campaign evaluation. The media advocacy evaluation literature contains some .

Change4life campaign evaluation. A total of 49 participants from 14 families received information and materials during a two-w … Oct 1, 2012 · This current research focuses on a UK public health campaign named Change4Life, and examines the dynamics of policy production and promotion that lead to the manifestation of the eventual campaign. From the description of the Change4Life programme, what would you say were the strengths and weaknesses of its evaluation? 8 marks 3. This study investigated (1) the feasibility and acceptability of evaluating the effectiveness of the Food Scanner app in reducing children’s energy (kcal) and sugar (g) intake over a 3-month period, (2) app engagement and (3) the app Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Evaluating its impact is complex, as numerous factors influence population health. However, the evaluation also revealed weaknesses, particularly in assessing long-term impacts and potential biases in data collection. The media advocacy evaluation literature contains some Dec 24, 2021 · The aim of this pilot study was to evaluate the effectiveness of the U. In response, several policies which aim to reduce the intake of sugar amongst children, including fiscal mea-sures, regulation of marketing, reformulation and edu-cation, have been proposed (Tedstone et al. For example: 85% of mothers agreed that the Change4Life advertising “made me think about my children’s health in the long term”. This is because it hopes to tackle the rising issues of obesity in households. In summer 2015, the Change4Life campaign will focus on promoting physical activity to children aged 5 – 11 years. Cons of the Change4Life Campaign Although the campaign offers positives, some possible drawbacks include the following: 1. Jun 6, 2023 · From the description of the Change4Life programme, what would you say were the strengths and weaknesses of its evaluation? In advance of the publication of the Change4Life evaluation plan, this section sets up the key objectives of the evaluation and what we have learned about the evaluation process to date. The campaign points out that a 2 litre bottle of fizzy pop typically Dec 24, 2021 · The aim of this pilot study was to evaluate the effectiveness of the U. Summary Change4Life is the British Government’s flagship brand focused on tackling childhood obesity. From the description of the Change4Life programme, what would you say were the strengths and weaknesses of its evaluation? Strength The Change4life programme doesn’t target only specific audiences, meaning that change for life campaign is appealing to wide range of people and different ages groups. . There i An evaluation of Change4Life, found that within its first year the campaign met or exceeded its targets for both reach and awareness. Overview Change4Life is England’s first ever national social marketing campaign to reduce obesity. Evaluation is important to provide feedback to media advocacy practitioners on how to enhance their efforts, and to funders and researchers seeking to assess media advocacy's effectiveness as a health promotion strategy. Three schools in Newcastle upon Tyne were Although there is benefit in evaluating the components of complex interventions separately, future research needs to evaluate the Food Scanner within the broader context of the Change4Life campaign, given that the two are intertwined and the app signposts users to further information on the Change4Life webpages. The aim of this rapid evidence review was to identify relevant literature on the Summary Change4Life is the British Government’s flagship brand focused on tackling childhood obesity. The IRLM can also aid implementation researchers and implementation partners in the planning and execution of …. The Group will be invited during the meeting to feed in views on a specific healthy eating campaign planned for January 2013. The wider Change4Life campaign In post waves 2 and 3, additional questions were asked around awareness of the Change4Life campaign outside these stores. Sep 25, 2020 · The IRLM is a semi-structured, principle-guided tool designed to improve the specification, rigor, reproducibility, and testable causal pathways involved in implementation research projects. Objectives: To (1) review evidence on the effective use of mass media in six health topic areas (alcohol Jan 23, 2023 · 1. Change4Life Uptake & Reach In 2016, there were 1,660 registrations to the Change4Life local campaign across Kent. Change4Life (C4L) is a national obesity prevention campaign in England. The campaign is running successfully to date and now has become a trusted brand among parents. The original purpose of the campaign was a societal movement, which meant that it was a The Change4Life initiative offers benefits, including increasing awareness, promoting healthy behaviors, concentrating on high-risk populations, collaborating, being affordable, and improving health outcomes. Choose a behaviour change issue you would like to tackle from some of the ones discussed in the Change4Life programme. Background: Mass media campaigns can be used to communicate public health messages at the population level. The aim of this rapid evidence review was to identify relevant literature on the Mar 22, 2016 · A novel feature of the evaluation of this campaign was the use of a mobile phone app to collect data. A number of parents who participated in the ‘Sugar Smart’ campaign evaluation reported a difficulty in reducing their child’s Free Sugars intake when their children were at school. During the development of the Convenience Store Programme, work was progressing in parallel to develop the Change4Life social marketing campaign. The app's effectiveness for improving dietary choices is unknown. Being a national programme, the programme took place The aim of the present study was to assess any impact of the Change4Life Sugar Smart Campaign on the dietary behaviour of children aged 5–11 years whose parents had shown an interest in previous Change4Life campaigns. Although previous research has shown that they can influence health behaviours in some contexts, there have been few attempts to synthesise evidence across multiple health behaviours. 50% of customers were aware in post wave 2, but this fell to 38% by post wave 3. To examine awareness and recall of healthy eating public education campaigns in five countries. Dec 24, 2021 · The aim of this pilot study was to evaluate the effectiveness of the U. As part of Change4Life - the national anti-obesity campaign - the Department of Health in England has developed an initiative whereby local convenience stores are encouraged and helped to stock and sell more fresh fruit and vegetables. Change4Life explained Change4Life is a public health programme in England which began in January 2009, [1] run by Public Health England. Jan 3, 2017 · PHE’s new Change4Life campaign shows that children are consuming half the daily recommended sugar intake before the morning school bell. A key focus of the campaign is the promotion of physical activity to both adults and children. … Public Health England launched a nationwide Change4Life ‘Sugar Smart’ campaign in 2016, targeting a reduction in FS intake. This led to the Mar 23, 2016 · Abstract The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial- sector partners, developed a three-year social marketing- based programme to fight the UK's growing obesity problem. Review of the Change4Life program's first year, achievements, and future plans. It was launched in England in 2009. Abstract New health promotion and public health approaches such as media advocacy pose particular evaluation challenges. Here's an overview of its evaluation, including its strengths, weaknesses, and overall effectiveness: **Goals of Change4Life In this process evaluation of the Change4Life convenience store programme in the North East of England, we found substantial evidence that the intervention was unlikely to be effective. Therefore, the impact of the campaign on children's PA levels is unknown. The Change4Life Food Scanner app displays nutritional information using visual images alongside traffic light labels. Change4Life Sugar Swaps campaign for improving nutritional intake in a small sample of families prior to the 2015 nationwide launch. ncl. See full list on bmcpublichealth. Change4Life is just getting started, but it will soon reach across our society. Sheffield-Let's Change4Life: A whole systems approach to tackling overweight and obesity in children, young people and families - a local evaluation report What is Change4Life? Change4Life is a nationwide movement that is supported by partners from every sector of society and backed by a major communications campaign. com In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Objective To evaluate the impact on food purchasing behaviour of the ‘Change4Life Smart Swaps’ campaign to encourage families to make small changes to lower-fat or lower-sugar versions of Abstract This paper presents a critical discourse analysis of the UK government’s ‘Change4Life’ anti-obesity social marketing campaign, which uses colourful cartoon characters and simplified messages to ‘reframe’ the issue of obesity, and encourage the public to take an active role in addressing this policy problem. K. Limited Impact Mar 16, 2023 · The UK Government developed the Change4Life Food Scanner app to provide families with engaging feedback on the nutritional content of packaged foods. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. In the UK, sugar intake has emerged as a key target for intervention to tackle childhood obesity. e. May 19, 2022 · The C4L 100 cal snack campaign was perceived positively by parents and carers, with many agreeing that the campaign was informative and memorable. This finding warranted further research, therefore, a second study was designed to explore stakeholder views on school food contribution to the diets of children. Change4Life Sugar Swaps campaign for improving nutritional intake in a small sample of families prior to the 2015 The Change4life campaign to reduce childhood obesity (2008 ongoing) The following example investigates an ambitious and challenging national programme that was designed to reducing the rising levels of obesity in England’s children. Data were cross-sectional and collected as part of the 2018 International Food Policy Study. Jun 7, 2023 · This report provides an in-depth analysis of the Change 4 Life campaign, a public health initiative aimed at promoting healthier lifestyles through improved nutrition. A total of 49 participants from 14 families received information and materials during a two-week intervention period in November 2014 encouraging them to swap high sugar foods and drinks Current funders, however, include Britvic, a leading manufacturer of sugar-sweetened beverages. 30 There has been limited evaluation of the Change4Life campaign, beyond the number of people exposed to it 31 (i. The app targets 5–11 year old children and their parents and has over 500,000 installs on Google Play (18). Objective To evaluate the impact on food purchasing behaviour of the ‘Change4Life Smart Swaps’ campaign to encourage families to make small changes to lower-fat or lower-sugar versions of Discover how UK public health websites promote health! This report analyzes Change4life, Talk to Frank, Get it, and Samaritans. Overview of Change4Life Campaign Change4Life is a public health campaign in the UK, which was launched in 2009 by the Department of Health. It was the country's first national social marketing campaign to tackle the causes of obesity. The author of this paper critically evaluates the Change4Life health promotion campaign designed and implemented by the Department of Health. 2015). Abstract Objective: To evaluate the impact on food purchasing behaviour of the ‘Change4Life Smart Swaps campaign to encourage families to make ’ small changes to lower-fat or lower-sugar versions of commonly eaten foods and drinks. The Change4Life website receives an average of 250,000 page views every month, giving visitors access to information on healthy eating, recipes, activities and games. The app is targeted directly at families and enables users to scan the barcode of a product (at home or while shopping) to identify the sugar content (PHE 2016a). To evaluate the impact on food purchasing behaviour of the ‘Change4Life Smart Swaps’ campaign to encourage families to make small changes to lower-fat or lower-sugar versions of commonly eaten foods and drinks. Change4Life Healthy Eating Campaign – January 2013 This paper provides members with an overview of developments in and evaluation of the Change4Life programme. Nov 8, 2013 · The latest independent evaluation into the Department of Health's Change4Life Sports Clubs, which are delivered by the Youth Sport Trust, shows the continued success of the programme and the positive impact the clubs are having on the lives of young people. ‘Change4life’ is a public health programme implemented in England in January 2009 by the Department of Health. The Change4Life initiative, launched in England in 2009, aimed to tackle rising obesity rates, particularly among children, by encouraging families to adopt healthier lifestyles. ThesisPlease use this identifier to cite or link to this item: http://theses. This paper provides members with an overview of developments in and evaluation of the Change4Life programme. Jun 6, 2012 · The campaign helped parents make the link between the behaviours that cause excess weight gain and poor health outcomes. To promote PA, Change4Life has partnered with Disney to create a range of “10-min shake up games”, including Elsa's Freeze Tag (from the movie Frozen) and Jumping with Destiny (from the movie Finding Dory). Here's an overview of its evaluation, including its strengths, weaknesses, and overall effectiveness: **Goals of Change4Life The Change4Life website receives an average of 250,000 page views every month, giving visitors access to information on healthy eating, recipes, activities and games. If you were asked to pick out five key strengths of the Change4Life programme, what would they be? 5 marks 2. 83% agreed that it “made me think about the link Change4Life launched to the public in January 2009 with an integrated communications campaign, comprising national advertising and public relations (PR), bus stop posters (Figure 3), supported by a website (including a locally-searchable directory of services) and a helpline. However, there was no agreement in terms of the parents reporting an impact of the campaign on behaviour change and healthier snack habits. May 1, 2021 · The Change4Life campaign targets both diet and PA, although there has been greater emphasis and action around diet. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including Background: Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Jun 6, 2012 · Background Social marketing campaigns offer a promising approach to the prevention of childhood obesity. It is a public health campaign designed to tackle the problem of obesity in the UK through promotion of active lifestyles and healthy eating habits among children. [2] In 2021, it was brought under the "Better Health" brand [3] Change4Life aimed to help families make small, sustainable yet significant improvements to their Change4Life is England’s first ever national social marketing campaign to reduce obesity. Ph. D. Design: Quasi-experimental study comparing the proportion of swaps made by an intervention group (267 families who had signed up to the‘Smart Swaps Apr 7, 2022 · Introduction: Evaluation of the campaign The leaflet is part of the Change4Life campaign, which falls under the Department of Health portfolio. Focus on public health and health promotion. Respondents were asked whether they had seen government Feb 23, 2022 · The Change4Life Food Scanner app was developed by Public Health England as part of a wider public health campaign to promote healthy lifestyle choices (17). Public Health England’s (PHE) Change4Life campaign launched a free smartphone To create a robust evidence base, 7% of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. A total of 49 participants from 14 families received information and materials during a two-week intervention period in November 2014 encouraging them to swap high sugar foods and drinks Dec 24, 2021 · The aim of this pilot study was to evaluate the effectiveness of the U. Change4Life responds to an urgent need to tackle the disturbing rise in obesity. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. ac. , those who sign up to receive resources or download the app). It aims to help us all, but especially our kids, eat better, move more and live longer. Parental perceptions of the campaign and barriers to reducing sugars intake were also explored. Design: Quasi-experimental study comparing the proportion of swaps made by an intervention group (267 families who had signed up to the‘Smart Swaps Jul 2, 2025 · Background The Change4Life Food Scanner app raises awareness of the nutritional content of barcode-scanned packaged food through a variety of visual displays. This study investigated the feasibility and acceptability of evaluating the effectiveness of the Food Scanner app in reducing children's sugar intake in the UK. 81% agreed it “made me think about the link between eating healthily and disease”. Aims of Public Health Policy The primary aims of public health policy are: To protect and improve the health of the population To reduce Aug 10, 2018 · Public Health England's (PHE) Change4Life campaign launched a free smartphone application – the ‘Sugar Smart app’ – as part of their 2016 ‘Sugar Smart’ campaign. Mean that the downward pressure is maintained are required for the job fat and preventable illnesses, seemed support! Access to a strength-based approach involves two things context and a business browse our support articles here. A practical guide for planning, implementing, and evaluating Change4Life social marketing projects to tackle childhood obesity. Jul 19, 2019 · When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. Change4Life is the Department of Health’s national public health campaign, which began in January 2009. It stems from a wider political context in which insights from Conclusion and recommendations The Change4life campaign is successful for healthy grow and healthy weight of the children, promoting healthier food choice, creating incentives for better health and building physical activities among the people to stay safe and healthy in future. Design Quasi-experimental study comparing the proportion of swaps made by an intervention group (267 families who had signed up to the 'Smart Swaps' campaign promoted through Given the call for further monitoring and evaluation of education campaigns and FBDG (11, 20) , the current study aimed to examine awareness and recall of healthy eating campaigns across the five countries examined in the International Food Policy Study (IFPS): Australia, Canada, Mexico, UK and the USA. A total of 49 participants from 14 families received information and materials during a two-week intervention period in November 2014 encouraging them to swap high sugar foods and drinks Aug 27, 2017 · The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise. It included mass media coverage aiming to reframe obesity into a health issue relevant to all and provided the opportunity for parents to complete a brief questionnaire (‘How are the Kids’) and receive personalised Change4life Campaign To tackle the severe issue of obesity among chil-dren, the Department of Health of England and its partners launched a 3-year dedicated campaign in 2009. National policy actions to tackle obesity A number of actions have featured prominently. Jan 3, 2014 · The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. Our review underpins and informs the construction of appropriate messages for parents and children for the Change4Life campaign. For example, the public sector behavioural-change campaign Change4Life, launched in January 2009, was a huge success and has lessons for the private sector. These include a social marketing campaign, Change4Life, which aims to support individuals and families in making healthier decisions about food and activity. How would you evaluate whether Sep 9, 2013 · Table 2. 5% of the Kent families, with at least one child aged under 10, may have registered for Sugar Smart, 2016. The Association of Convenience Stores is working with the English Department of Health to increase the availability of fruit and vegetables in stores, because many low-income households Jan 2, 2019 · PHE launches new Change4Life campaign to help families cut back on sugar after research reveals children have already exceeded the maximum sugar intake for an 18-year-old by the age of 10 The aim of this pilot study was to evaluate the effectiveness of the U. Taking advantage of the opportunity to bring both together, the Steering Group agreed to adopt the Change4Life branding becoming the ‘Change4Life Convenience Store Programme’. A total of 49 participants from 14 families received information and materials during a two-week intervention period in November 2014 encouraging them to swap high sugar foods and Strengths and Weaknesses of Change4Life in Reducing Inequalities Change4Life is a public health programme in the UK that aims to promote healthier lifestyles. Strengths Wide Reach: Change4Life has a broad reach, with campaigns on TV, radio, print, and Tips on ensuring impact evaluation in your campaigns & social movements is built into your campaign and organising from the design stage. It included mass media coverage aiming to reframe obesity into a health issue relevant to all and provided the opportunity for parents to complete a brief questionnaire (‘How are the Kids ’) and receive Jun 1, 2015 · In summer 2015, the Change4Life campaign will focus on promoting physical activity to children aged 5 – 11 years. The aim of the present work was to evaluate the impact of the media campaign ‘Change4Life Smart Swaps’ on the proportion of swaps made by exposed (intervention) v. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour? Parents’ awareness and perceptions of the Change4Life 100 cal snack campaign, and perceived impact on snack consumption by children under 11 years Oct 22, 2010 · Research and analysis Change4Life convenience stores project: evaluation This report evaluates the pilot phase of the Change4Life project to promote buying fresh fruit and vegetables in deprived Objective To evaluate the impact on food purchasing behaviour of the 'Change4Life Smart Swaps' campaign to encourage families to make small changes to lower-fat or lower-sugar versions of commonly eaten foods and drinks. 5 Further, a school based evaluation of parental attitudes and behaviours, after the launch of Change4Life in 2009, found that awareness increased; there was positive engagement in lower socioeconomic status Explore the Change4Life campaign's goals and impact in fostering healthier families and brighter futures for all. Abstract: The aim of this pilot study was to evaluate the effectiveness of the U. It has both strengths and weaknesses in meeting the aim of identifying and reducing inequalities between groups and communities in society. The Change4Life campaign demonstrated significant strengths in its comprehensive and engaging approach to tackling obesity. non-exposed (comparison) families. It included mass media coverage aiming to reframe obesity into a health issue Mar 30, 2020 · The aim of this study was to determine whether the campaign was effective in altering dietary behaviour, by assessing any impact of the campaign on sugars intake among children aged 5–11 years. Jan 2, 2018 · New Change4Life campaign encourages parents to 'look for 100-calorie snacks, two a day max' to cut children’s sugar intake. Get insights for your studies! Jul 9, 2012 · Social marketing is complex and sophisticated and can be very effective. The main aim of the campaign is to encourage families and particularly children to eat healthier and exercise more. Jan 31, 2022 · critique of Change4Life campaign Change4Life campaign controversy Nutritional criticisms—simplistic messaging, food categorisation, and focus on behaviour over systemic issues Social implications—effects on body image, potential triggers for eating disorders Impact evaluation— long-term change a Jul 2, 2015 · Research and analysis Change4Life: evidence review on physical activity in children Rapid evidence review on the effect of physical activity participation among children aged 5 to 11 years. uk/jspui/handle/10443/5092 Aug 17, 2021 · 2. Jan 19, 2023 · Evaluation from the ability to work with change4life, they must sign the campaign should be by. Overall, we can estimate that 1. Alison Hardy and Jane Asscher explain In late 2007, the Department of Health assembled a team of marketers charged with developing a social marketing strategy to Change4Life is a nationwide social marketing campaign, targeted at parents and aiming to prevent children from becoming overweight in the future by encouraging families to eat more healthily and exercise more. biomedcentral. The aim of this research was to evaluate the impact of the campaign on parental awareness of dietary sugars, and any impact on their child’s sugars intake, one-year post-campaign. Reporting on the Change4Life 10-minute Disney Shake ups, Public Health England (2019) reported that 64% of children surveyed would be more physically active if they saw their favourite Disney Abstract Objective: To evaluate the impact on food purchasing behaviour of the ‘Change4Life Smart Swaps campaign to encourage families to make ’ small changes to lower-fat or lower-sugar versions of commonly eaten foods and drinks. hkhksfe 9vap pgw xhg d54 2vpl 1o7xq n9crgf 9jj rnd

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